Thursday, July 26, 2012

No Stomach for Cancer

I am excited to announce that in a few weeks, my mom (Rita) will have her very own jewelry line called the Rita Collection. I recently teamed up with the very talented, Jana Litecky who is the owner of Jana Litecky's Jewelry, to design some pieces of jewelry that honors my mom. I met Jana earlier this year at a Zumbathon charity event that we donated our photography services at. I remember immediately liking Jana's business model because it was quite similar to our Zumba charity program in our photography business. 

With any purchase on her website (, she donates 20% of the proceeds to a charity of your choice. I was thrilled beyond belief that she agreed to go along with my idea of having No Stomach for Cancer be a charity choice when you purchase. Not only will she donate 20% of proceeds from The Rita Collection, but she will donate 20% of any other purchases on her site too.

The strong hearted people at No Stomach for Cancer are great! Not only have they helped me personally these past few years, but they've done so much with regards to awareness and funding research of stomach cancer. They are a small organization but offer a lot of support in the stomach cancer community. This is why I support them and I am hoping that the Rita Collection is successful.

I surprised my mom with the news yesterday. She was amazed that people she didn't even know, loved and supported her. She is very touched.


  1. This is so touching, Lorita, and I'm thrilled for your mom! Jana Litecky is pretty awesome, too. I'm off to look at her work and can't wait to see The Rita Collection!!

  2. Can't wait for The Rita Collection either!!!

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  4. Hi Lors,
    I loved reading this piece! Well written! :)

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  5. Congratulations! I wish her all the best. Please share some photos on how her shop looks like. Looking forward for more blogs from you soon. Have a nice day.